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Saturday, January 19, 2013

Common Sense Advice for Facebook Success

Success in Facebook is easy, right?  Sure if you have a large company and marketing department.  But small businesses are often 1 person operations and no single person is an expert at everything.  We all need help.  I've had a few people ask me to give them advice on how to be a Facebook Success.  I've also offered advice to those who haven't asked ~ but it comes from a place of best wishes.  I just want to share the things I didn't know when I started.  Help others to avoid some common missteps.  I don't know if everyone would consider my Facebook page to be successful but I have acquired a group of friends who actually like and care about my little business.  To me, that is success!  
So here are 10 of my Common Sense Advice Tips and Tricks:
  • Spelling!  People will actually unlike your page if you have misspelled words often.  It makes you seem uneducated and unprofessional.  We all do our fair share but are easily forgiven if it’s an obvious typo.  Too many misspelled or incorrectly used words are noticeable.  If in doubt Google the word it’ll ask you…do you mean? Then you’ll have the right spelling.
  • Welcome!  Yes, it does get repetitive but they took the time to like your page so appreciate it.  And their friends might see that you welcomed her/him and they might join too.
  • Like!  You probably have favorite pages that you’ve followed for years ~ Like that page through your business page.  And post on their timeline that you have.  Don’t get carried away and do 100 in a day.  My rule of thumb: 1 a day.  It keeps you looking sincere and not like a spammer.
  • Comment!  Chances are you’ve got something to say about posts from your favorite pages so “Like” the post and “Comment” using your page.  It’s an easy way to get Facebook links and to get noticed by people with similar interests to yours!  But remember; if you can’t say something nice…don’t comment at all!  You don’t want to become known as negative! 
  • Link! Link! Link!  Facebook has a great shortcut for links ~ when you type your business name you want it to turn blue so type @yourbusinesspage  ~ A box will appear offering you choices of different pages…choose yours and voila ~ the blue link you’ve been waiting for will appear in the post.  You can also do this when you welcome new pages to yours.  BUT you can only link once per page, per post.
  • Link with preview!  If you are leaving a comment and you want to link back to your page copy the entire web address of your page and paste it into the link.  It looks ugly but after you post it will display a nice sized page preview.
  • Post!  Why have a page if you’re not going to post?  3 times a day ~ that is the magic number.  Too many more than that and people will hide you from their newsfeed.  Also, they liked your page!  They want to see your product or service!  Not your Pinterest or re-posts of other posts/status updates.
  • Post about??? So what should you post about?  You and your products/services with PICTURES!  Post a picture or a link with every post.  It makes your posts much more likely to be seen.  Post Welcomes once or (if you’ve had a very busy day) twice a day.  Post about any events your attending, new products, sales or promotions, location hours, blog pages you host, etc.  It can sometimes be a challenge to find new things to say but remember you have new likes that didn’t see it before!
  • Albums!  Organize your photos in easy to search albums.  Use broad categories that you can add photos to later.  This was one area where I did it SO WRONG and then had to fix my mistakes!  I make custom rustic screen doors.  So I made a new album for every door.  This made it incredibly hard to find all the designs that I had to offer.  To fix the mistake I made one album titled Rustic Screen Doors.  Now all my designs are in one easy to browse location.
  • Patience!  You can rack up huge amounts of followers/fans/friends on Facebook but it probably won’t happen overnight.  More importantly are they really interested in your product or are they empty likes?  An “empty like” gives you nothing in return ~ no sales, no interaction, no feedback.  The whole goal of Facebook pages is to be a part of their “social networking”.  Remember, be social.
Good luck!  And be sure to let me know if this was helpful in anyway.